The Most Effective Solution for Commercial Product Photography Needs

by | Jun 3, 2024 | New England Product Photography Services, Commercial Product Photography

Commercial product photography is key for any business aiming to stand out. High-quality photos do more than show items—they build brand identity and engage potential clients from the first glance.

It’s important to distinguish between commercial and advertising photography. While commercial photography focuses on showcasing products, services, and creating images for marketing and sales, advertising photography is more about creating an emotional appeal and storytelling for the brand.

If you’re searching for the essentials of commercial product photography, here’s what you need to know

Commercial product photography:

  • Creates a unique brand presence
  • Captures the essence of your product
  • Attracts and engages potential clients
  • Boosts sales and customer trust

In our digital age, where most sales occur online, eye-catching visuals are vital. Great commercial photography illustrates your brand’s story, making it memorable.

Whether it’s a stunning shot for an online ad or captivating images for social media, the right photos make your brand recognizable. Jodi Blodgett Photography excels in delivering high-quality and engaging images that resonate with your audience.

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What is Commercial Product Photography?

Commercial product photography refers to the practice of creating images specifically for selling or promoting a product, service, or brand. These photos are used by businesses to support their marketing efforts and drive sales. They can be featured on websites, social media, print ads, billboards, and more.

Promote or Sell

The primary goal of a commercial photograph is to promote or sell products. High-quality images can make a product look irresistible, encouraging customers to make a purchase. For example, on platforms like Amazon, product photos are often the deciding factor for buyers. According to JungleScout, high-quality images increase conversions and sales.

Product or Service

Commercial product photography isn’t limited to physical products. It also includes services. For example, a spa might use beautiful images of their facilities and treatments to attract clients. Similarly, a tech company might showcase their software interface to highlight user-friendly features.

Business Support

These images play a crucial role in supporting a business. They help build brand identity and communicate the brand’s message visually. Effective commercial photography can align with a brand’s personality, making it consistent across different platforms. According to POW, well-planned photos can even reduce return rates by accurately representing products.

Varied Portfolios

One of the exciting aspects of commercial product photography is the variety of commercial photographs available. Photographers can specialize in different niches:

  • Product Photography: Simple, clean images of products, often on a white background.
  • Lifestyle Photography: Shows products in real-life settings, helping customers envision how they can be used.
  • Fashion Photography: Highlights clothing and accessories, often using models.
  • Architectural Photography: Captures the design and appeal of buildings and spaces.
  • Real Estate Photography: Focuses on showcasing properties for sale.
  • Event Photography: Captures moments from corporate events, galas, and more.
  • Food Photography: Makes dishes look appetizing, often used by restaurants.
  • Headshot Photography: Professional photos for business profiles and branding.
  • Advertising Photography: Creates images for marketing campaigns, often telling a brand’s story.

Each type of photography requires different skills and techniques, making it a dynamic and diverse field. For instance, Jodi Blodgett Photography excels in capturing lifestyle images that connect with customers by showing products in real-life scenarios.

By understanding the different types of commercial product photography, businesses can choose the right style to best represent their products or services and effectively reach their target audience.

Next, we will explore the benefits of commercial product photography and how it can enhance your brand’s presence and sales.

Types of Commercial Product Photography

What is Commercial Product Photography? Product photography services in New England

Understanding the various types of commercial product photography can help businesses choose the best style to represent their products or services. Here are the most common types:

Product Photography

Product photography captures simple, high-quality images of products, usually in a studio setting. These images are often used on websites, social media platforms, and product packaging. For example, brands like Amazon require product images with white backgrounds to help customers see textures, features, and colors clearly.

Lifestyle Photography

Lifestyle photography shows products in real-life scenarios, helping customers envision how they can use them. These photos tell a story and connect with the consumer on an emotional level. For instance, a skincare brand might show someone using their product in a morning routine, making it relatable and aspirational.

Fashion Photography

Fashion photography highlights clothing and accessories, often involving models and complex setups. This type of photography is used in magazines, online stores, and fashion campaigns. It’s a team effort that includes photographers, set designers, stylists, and makeup artists, all working together to make the clothes look their best.

Architectural Photography

Architectural photography showcases the design and appeal of buildings and spaces. This can include both exterior and interior shots. Photographers in this field need to be skilled in lighting and composition to capture the essence of the structure. Aerial photography, using drones, is also becoming popular to provide a bird’s-eye view of architectural projects.

Real Estate Photography

Real estate photography focuses on capturing striking images of properties for sale. High-quality photos can make a significant difference in attracting potential buyers. This type of photography often includes both interior and exterior shots, highlighting the best features of the property.

Event Photography

Event photography captures the essence of various occasions like corporate events, festivals, and award ceremonies. These photos are used to promote the event or highlight the culture of the hosting company. Good event photographers can capture candid moments that convey the atmosphere and energy of the event.

Food Photography

Food photography is used mainly by restaurants, food bloggers, and reviewers to showcase dishes in an appetizing manner. Special lighting setups and food stylists are often employed to make the dishes look as delicious as possible. These photos can be used on menus, websites, and social media platforms.

Headshot Photography

Headshot photography focuses on capturing professional images of individuals, often used for business profiles, social media, and promotional materials. These photos highlight the personality of the subject and are commonly requested by professionals like realtors and actors.

Advertising Photography

Advertising photography captures images of products or services specifically for marketing purposes. These commercial photos can be used in various advertising channels like billboards, posters, and online ads. The goal is to create visually appealing images that attract and engage potential customers.

By understanding these different types, businesses can select the right style of commercial product photography to effectively showcase their products or services and reach their target audience.

Next, we will explore the benefits of commercial product photography and how it can enhance your brand’s presence and sales.

Benefits of Commercial Product Photography

Benefits of Commercial Product Photography in New England

Brand Identity

Commercial product photography is essential in creating a strong brand identity. High-quality images can communicate your brand’s values, aesthetics, and uniqueness. For instance, The Honey Pot uses simple product photography with pastel backgrounds that complement their packaging, creating a cohesive online storefront. This consistency helps customers recognize and remember the brand.

Customer Engagement

Engaging photos can capture the attention of potential customers and keep them interested. Social media platforms thrive on visuals. For example, Megababe Beauty posts close-up shots of its products on Facebook, prompting followers to guess the product, which boosts engagement. High-quality images make your posts more likely to be shared, liked, and commented on.

Sales Increase

Good product photography can significantly increase sales. When customers can see clear, detailed images of your products, they are more likely to make a purchase. On Amazon, high-quality images and infographics can boost conversion rates. Customers are more inclined to trust and buy from brands that invest in professional photography.

High-Quality Images

High-quality images are crucial for making a good first impression. Poor-quality photos can deter potential buyers. In contrast, sharp, well-lit images can highlight your product’s best features. According to research, customers often view product images before reading the description, making it vital for your images to be top-notch.

Marketing Strategy

Effective commercial product photography is a cornerstone of a successful marketing strategy. It helps in creating compelling visuals for various promotional materials, both online and in print. For instance, Seattle Chocolate uses vibrant product photos to reflect their brand’s bold and delicious mission. These images are used across their website and promotional materials to attract and retain customers.

By leveraging the benefits of commercial product photography, you can enhance your brand’s identity, engage more customers, increase sales, and create high-quality images that support your marketing efforts. Understanding the photography business, including setting rates and approaching potential clients, is crucial for starting and growing a successful commercial photography business.

Next, we will discuss the essential skills needed for a commercial photographer to help you make an informed decision when hiring one.

Essential Skills for a Commercial Photographer

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Communication Skills

Good communication skills are vital for commercial photographers. They often work directly with clients and vendors. Clear communication helps set expectations and build strong relationships. Clients prefer photographers who can explain what to expect from the service. Effective communication can make a significant difference in the success of a photoshoot.

Detail Awareness

Attention to detail is crucial in commercial photography. Every element in a photo can affect the brand’s image. Photographers need to ensure that each shot conveys the desired message and looks visually appealing. This skill is especially important in product photography, where even a minor flaw can distract from the product’s appeal.

Imagination and Creativity

Imagination and creativity are at the heart of commercial photography. Talented photographers use these skills to create unique and eye-catching images. They experiment with camera angles, lighting, and composition to produce standout photos. This creativity helps set brands apart in a crowded market.

Equipment Mastery

A professional photographer must master their equipment. They should know how every setting and button works and how it affects the image. This expertise ensures they can handle any situation during a shoot without needing to consult manuals. Clients trust that a professional knows their tools inside and out.

Lighting Understanding

Lighting can make or break a photo. Commercial photographers need a solid understanding of both natural and studio lighting. They should plan lighting setups in advance but also be ready to adjust on the fly. Experimenting with different lighting can lead to the perfect shot that meets the client’s needs.

Client Idea Materialization

Bringing a client’s vision to life is a key skill. Photographers should be resourceful and willing to do whatever it takes to meet client expectations. They often request briefs or guidelines to understand the client’s marketing strategy. This preparation helps ensure the final photos align with the client’s goals.

Clean Portfolio

Professional photographers should have a clean and neat portfolio. This can be physical or online and should showcase a variety of work. Different portfolios may be needed for different types of clients. A well-organized portfolio demonstrates the photographer’s range and skill, making it easier for potential clients to see what they can expect.

Next, we will explore how to choose the right commercial photographer for your needs.

How to Choose the Right Commercial Photographer

Essential Skills for a Massachusetts, Rhode Island, Connecticut Commercial Photographer

Choosing the right commercial photographer is crucial for your business. Here are some key factors to consider:

Freelance vs In-House

Freelance Photographers: Freelancers can be a great choice, especially if you need diverse styles. They often bring fresh perspectives and have flexible schedules. However, they might juggle multiple clients, which can affect timelines.

In-House Photographers: Having an in-house photographer is ideal for larger businesses needing regular shoots. They are always available and understand your brand deeply. But, this can be expensive due to salary and equipment costs.

Ship-and-Shoot Studios

Ship-and-shoot studios like POW offer a streamlined process. You send your products, and they handle the photography. This is cost-effective and quick, especially for high-volume needs. Plus, you get access to various talents experienced in different industries. However, it might lack the personal touch and customization a dedicated photographer offers.

Budget Considerations

Freelancers: Rates can vary widely based on experience and specialty. Established photographers might charge more, but you get what you pay for. Always discuss rates upfront to avoid surprises.

In-House: This is a significant investment. Besides salary, consider the cost of setting up a studio and buying gear.

Ship-and-Shoot: Typically has straightforward pricing. It’s often cheaper than hiring a freelancer or in-house photographer but might include additional costs for specialized services.

Portfolio Review

A photographer’s portfolio is a window into their skills and style. Look for:

  • Quality: Are the images sharp, well-lit, and professional?
  • Consistency: Do they maintain high quality across different shoots?
  • Style: Does their style match your brand’s aesthetics?

For example, Jodi Blodgett Photography is known for bright, vibrant, and whimsical images. Make sure you resonate with the photographer’s unique touch.

Client Testimonials

Client feedback is invaluable. Look for reviews that highlight:

  • Professionalism: Did they communicate well and meet deadlines?
  • Experience: Were they adaptable and creative during the shoot?
  • Results: Did the photos meet or exceed client expectations?

Check online reviews or ask the photographer for references. Positive testimonials are a good sign of reliability and quality.

By considering these factors, you can find the right commercial photographer to meet your needs and elevate your brand. Next, let’s dive into some frequently asked questions about commercial product photography.


Choosing the right photographer for your commercial product photography needs can make a world of difference in how your brand is perceived.

From engagement and couples photography to newbornfamily, and seniors portrait photography, we cover it all. Our team understands the importance of high-quality images in building a strong brand identity and engaging potential clients.

Our approach is simple yet effective. We focus on capturing the best aspects of your products in a way that resonates with your target audience. Whether you need photos for your website, social media, or print materials, we ensure that every image meets the highest standards of quality and creativity.

If you’re looking to elevate your brand with stunning commercial product photography, we invite you to explore our photography services. Let’s work together to create images that not only look great but also drive engagement and sales.

Contact us today at Jodi Blodgett Photography, we specialize in creating bright and vibrant images that capture the essence of your products and services. Our expertise spans across Massachusetts, Connecticut, and Rhode Island, making us a trusted name in New England for various types of photography.

By focusing on these elements, Jodi Blodgett Photography aims to provide a comprehensive solution for all your commercial product photography needs. Thank you for considering us as your photography partner.

Frequently Asked Questions about Commercial Product Photography

What is considered a commercial photoshoot?

Is there money in commercial photography?

Absolutely. A good commercial photographer can make a decent living, especially if they specialize in high-demand niches. The average annual income for a commercial photographer in the United States is around $52,000. However, this can vary widely based on location and experience. For instance, photographers in major cities with a lot of commercial clients tend to earn more.

What is considered a commercial photoshoot?

A commercial photoshoot involves creating images that promote or sell a product or service. This can include:

  • Product Showcases: Simple, clean images of products, often used on ecommerce websites.
  • Service Highlights: Photos that depict a service in action, like a stylist working on a client.

The goal is to create images that help businesses market their products or services effectively.

Is product photography a good business?

Yes, product photography is a lucrative genre within commercial photography. Here are a few reasons why:

  • High Demand: With the rise of ecommerce, businesses need high-quality product images to attract customers.
  • Specialized Skill Set: Product photographers need to master equipment and lighting to make products look their best. This expertise is highly valued.
  • Flexible Opportunities: You can work locally or have products shipped to your studio, allowing you to work with clients from different regions.

By understanding the essentials of equipment and lighting, you can excel in this field and build a profitable business.

Our Content

Our content is carefully created and edited by Jodi Blodgett to ensure that the content is accurate, reliable, and up-to-date. Jodi Blodgett Photography is a trusted New England Newborn Photographer and Maternity Photographer experience across Massachusetts, Connecticut, the Boston area, and Rhode Island for New England Photography Services such as New England commercial product photography, commercial photos, lifestyle photography, photography for digital ads, and more with over 10 years of experience in studio photo capturing and editing. 

Jodi Blodgett Photography has captured over 100 photo sessions in the last two years alone signifying her expertise and trust amongst clients and the community for photography service in New England.

Jodi Blogett Photography is Ready to Capture Your Wonderful Moments!

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